Tim Potter

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Notes & rabbit holes

On design, technology and whatever I'm currently obsessing over. Subscribe via RSS.

A Fender Stratocaster headstock in sharp focus while a guitarist plays a black electric guitar, with more guitars hanging on the wall behind.

When Does a Design Stop Belonging to Its Creator?

Latest

Fender is reportedly sending cease and desist letters over Stratocaster-style guitars. A look at what happens when a product design becomes so iconic it stops being a product and becomes a category.

HyperDrift, a neon synthwave racer, mid-run on an infinite pink grid heading toward a striped sun.

72 Hours With Claude Fable

I made an endless racer with my kids using Claude Fable, hours before the US government blocked access to it for foreign nationals and Anthropic had to pull it. This is what we built in the window.

A large black square absorbing a small red square. An abstract illustration of a platform absorbing a product as a feature.

Your Product Is Their Feature

Apple is reportedly building AI calorie tracking into the iPhone. Bad news if that's your startup. A look at Sherlocking, platform power and why value is moving from functionality to trust, community and workflow.

A personal website on screen — a quiet corner of the internet.

Life Beyond the Feed

On personal websites, owning your own corner of the internet, and why authenticity is becoming more valuable than reach.

A mountain illustration with the MVP at the base and the meaningful product at the summit.

MVP to Meaningful

AI has made it easier than ever to ship an MVP. But MVPs are not the finished article. They're proofs of possibility. The real climb begins when you try to make something meaningful that people actually want to use.

Hero image illustrating AI tooling and creative work.

Claude Design, Google Stitch and why design is most certainly "not cooked"

The launch of Claude for Design and Google Stitch sparked another wave of "design is cooked" takes. I think the opposite is true. AI is raising the baseline, but it's also making taste, judgement and original thinking more valuable than ever.

MegaWord title screen showing the Classic Game, Timed Game, Challenge and Leaderboards menu.

Building MegaWord: Bringing Wordle to the Sega Mega Drive

How I built MegaWord, a Wordle demake for the Sega Mega Drive, using SGDK, AI tooling, pixel art pipelines and real hardware constraints.

Hello and what this is

An introduction to Tim Potter's site, covering product design, creative technology, AI, games, tools and experimental software projects.

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